Background
Asmita Organic Farms is a pioneer in sustainable agriculture, offering a diverse range of 100% organic and eco-friendly food products, including millets, grains, pulses, spices, and daily essentials like ghee and flours. With a deep commitment to chemical-free farming and preserving biodiversity, the brand sources its produce from trusted regions across India, ensuring every product is non-GMO, preservative-free, and packed with natural nutrition. Driven by a mission to promote healthier lifestyles, Asmita Organic Farms supports traditional farming communities while delivering fresh, high-quality food that aligns with modern dietary preferences.
.png)
Challenge Faced
As a growing brand with limited marketing budgets, Asmita Organic Farms struggled to achieve desired results through performance ads. Non-targeted campaigns attracted low-intent audiences, leading to poor conversions and wasted ad spend. This inefficiency resulted in high Costs of Conversion and a Return on Ad Spend (ROAS) that fell short of expectations. The brand needed a more targeted approach to reach the right customers while optimizing their marketing efforts.
Audience Strategy Undertaken
To address these challenges, Asmita Organic Farms partnered with Xpert to implement a data-driven strategy. Xpert helped identify and eliminate non-serious buyers, focusing ad efforts on high-intent audiences with a proven interest in organic and complementary products. By analyzing customer identity traits and buying behaviors, Xpert enabled the brand to connect with health-conscious individuals who valued sustainability and organic living. This refined targeting allowed Asmita Organic Farms to align its marketing efforts with its audience’s needs and preferences.
Results Achieved
Through Xpert’s audience data strategies, Asmita Organic Farms started acquiring new customers and achieved a ROAS of 1.42, making their marketing more efficient. By connecting with the right customers, Asmita Organic Farms enhanced conversions while staying true to their mission of promoting sustainable, chemical-free food.
.png)
Inferences & Insights
This case underscores the importance of precision in audience targeting for niche brands with limited budgets. By identifying the right customer traits and preferences, brands can align their strategies to drive better engagement and achieve sustainable growth. For Asmita Organic Farms, understanding their audience was key to connecting with customers who shared their vision of health and sustainability, ensuring long-term success and impact.