Plan OOH Campaigns Where Your Buyers Actually Are!
Stop relying on population density and traffic data alone—ensure your outdoor ads reach real buyers, not just passersby. Xpert uses verified purchase data to pinpoint buyer hotspots, so your OOH campaigns drive actual sales impact.
More than 500 brands across product categories and sectors have leveraged Xpert.
Why Use Xpert Locational Intelligence?
Population Density ≠ Buying Potential
With only 5% of Indians accounting for >95% of all discretionary purchases, population is not a reliable indicator of buying potential.
Prioritize Frequency Over Reach
Traditional OOH planning estimates reach based on movement patterns, without knowing if those passing by can or will buy.
Move Beyond Demographic Patterns
Use transactional data to decode demographic, psychographic & purchase behavior--to align OOH ad placements.
Leverage Xpert To Answer EVERY OOH Planning Question!
Which markets to prioritize?
-
Understand target buyer distribution across cities to allocate marketing budgets effectively.
Where Should I Place My Hoardings?
-
Identify high-value locations at a lat-long level to maximize reach among actual buyers.
Which Pincodes & Localities Matter?
-
Discover which 20% of areas in a city house 80% of your target buyers to align billboard placements accordingly.
Which Residential Clusters Matter?
-
Pinpoint top residential clusters based on buyer density to prioritize promotional event locations.
Who Are My Ads Reaching?
-
Analyze buyer profiles by community, affluence level, identity traits and buying goals to align product assortment and fine-tune messaging & creatives.
How Xpert does it?
We decode purchases made across retail POS, e-commerce platforms, and EBOs nationwide to pinpoint exactly where your target buyers are located.
12M+
ACTUAL BUYERS
19K+
INDIAN PINCODES
90+
PRODUCT CATEGORIES
500+
OMNICHANNEL BRANDS
OUR LEARNINGS
Case Studies
Check out our case studies to discover how real businesses have achieved remarkable results with Xpert.
.png)
Food and Beverages
Precision Placement: Optimizing Coca-Cola’s Premium Product Distribution
.png)
Luggage and Bags
VIP Bags - Planning Store Expansion Using Precision Locational Data
Health and Wellness