Improve ROAS by Targeting
‘Actual Buyers’!
Optimize your performance marketing across Meta/ Google Ads with Xpert’s Audiences. Our technology tracks purchases made across online & retail channels to identify and target the 5% Indians that make ALL online purchases to effectively improve your ROAS!
More than 500 brands across product categories and sectors have leveraged Xpert.
How Can Xpert Improve Your ROAS?
Eliminate Wasted Ad Impressions!
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Only 2% (10M) of India’s Internet Users account for all DTC purchases! Thus, more than 80% of your Ad Impressions get wasted on reaching ‘interested’ users who CANNOT afford to buy, thereby inflating your CACs.
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Xpert identifies who actually ‘CAN’ buy based on their past purchases across our network. By exclusively focusing your Ad targeting within these ‘identified buyers’ - we’re able to eliminate wasted ad impression delivery to non-buyers.
Identify buyers via Purchases, not Interests
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Ad platforms resort to interest based signals to formulate audiences for targeting. However, interest signals are a weak indicator for purchasing intent (especially, if most cannot afford to buy!).
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Your customer doesn't just shop from you, but also from other complementary brands. By stitching purchases across the Xpert network we’re able to identify & target actual buyers with precision.
Resolve Google/Meta’s Conflict Of Interest
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Feel lack of control within Google and Facebook to steer your targeting? With only 5% of their user base making all purchases - these platforms often target ads to users who can’t buy, prioritizing their revenue over your sales.
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Xpert leverages data from 12M+ buyers making purchases across its network to build out your T.A.M. as a subset of their user-base to direct your ads within - thereby eliminating ad-wastage. We’re paid on measurable performance improvement delivered against your existing benchmarks.
Seamless Sync & Optimization
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Xpert seamlessly integrates with your existing ad accounts, enabling direct activation of high-intent buyer audiences.
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Our system continuously analyzes performance data to improve your audience targeting in real time —ensuring a feed-back loop is in place to optimize your ad spends.
How Xpert does it?
We decode purchases made across retail POS, e-commerce platforms, and EBOs nationwide to pinpoint exactly where your target buyers are located.
12M+
ACTUAL BUYERS
19K+
INDIAN PINCODES
90+
PRODUCT CATEGORIES
500+
OMNICHANNEL BRANDS
OUR LEARNINGS
Case Studies
Check out our case studies to discover how real businesses have achieved remarkable results with Xpert.
Food and Beverages
How Xpert Unlocked Quick Commerce Sales For Pulse Candy
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Beauty and Personal Care