Eliminate Wasted Ad Impressions!
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Only 2% (10M) of India’s Internet Users account for all DTC purchases! Thus, more than 80% of your Ad Impressions get wasted on reaching ‘interested’ users who CANNOT afford to buy, thereby inflating your CACs.
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Xpert identifies who actually ‘CAN’ buy based on their past purchases across our network. By exclusively focussing your Ad targeting within these ‘identified buyers’ - we’re able to eliminate wasted ad impression delivery to non-buyers.
Identify buyers via Purchases, not Interests
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Ad platforms resort to interest based signals to formulate audiences for targeting. However, interest signals are a weak indicator for purchasing ability (especially, if most cannot afford to buy!).
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Your customer doesn't just shop from you, but also from other complementary brands. By stitching purchases across the Xpert network we’re able to identify & target actual buyers with precision.
Resolve Google/Meta’s Conflict Of Interest
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Feel lack of control within Google and Facebook to steer your targeting? With only 5% of their user base making all purchases - these platforms often target ads to users who can’t buy, prioritizing their revenue over your sales.
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Xpert leverages data from 10M+ buyers making purchases across its network to build out your T.A.M. as a subset of their user-base to direct your ads within - thereby eliminating ad-wastage. We’re paid on measurable performance improvement delivered against your existing benchmarks.
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