Segment Buyers Basis Their Purchasing Behavior
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Most retention strategies focus on Recency, Frequency, and Monetary (RFM) metrics, overlooking nuances of customer preferences, identities and goals.
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Xpert leverages its extensive network intelligence to track purchases across brands, unlocking valuable insights into holistic buyer behaviour. By utilising this data, Brands can create resonant messaging for specific segments, that helps reduce churn rates and enhance customer lifetime value (CLV).
Maximise Cross-Selling Opportunities
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Many brands struggle to recommend relevant products that resonate with customer interests and buying motivations, leading to missed sales opportunities and reduced satisfaction.
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Xpert analyses buying patterns in specific catchment areas to help you tailor product offerings, ensuring they align with consumer needs to drive engagement and conversions.
Prioritise High-Potential Customers for Conversions
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Brands often struggle to qualify leads and identify untapped segments due to limited data on past purchases and spending capacity, leading to poor conversions.
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Xpert enhances lead qualification by providing deeper insights and identifying most potent buyer segments, allowing brands to prioritise high-potential customers and effectively upsell based on buying propensity.
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