Eliminate Wasted ‘REACH’, To Improve Brand Awareness!
Xpert prevents your branding campaigns from reaching users that simply cannot buy. By tracking online and in-store purchases, our technology identifies real buyers—helping you build frequency and brand awareness efficiently through Google and Meta Ads.
More than 500 brands across product categories and sectors have leveraged Xpert.
How Can Xpert Enhance Your Brand Awareness?
Eliminate Wasted ‘REACH’
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Only 5% (40M) of India’s Internet Users account for all discretionary consumption! Thus, more than 80% of your Ad Impressions get wasted on reaching the wrong users.
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Xpert identifies who actually ‘CAN’ buy based on their past purchases across our network. By exclusively focusing your Ad targeting within these ‘identified buyers’ - we’re able to block ad impressions delivered to non-buyers.
Build ‘FREQUENCY’ On Actual Buyers
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Your customers don’t just shop from you; they also buy from complementary brands. Xpert stitches real purchase data across its network to identify and repeatedly target actual buyers.
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This data-driven precision allows your ad budget to build frequency among relevant buyers—maximizing recall, rather than just maximizing reach on users who won’t convert.
Resolve Google/Meta’s Conflict Of Interest
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Feel lack of control within Google and Facebook to steer your targeting? With only 5% of their user base making all purchases - these platforms often target ads to users who can’t buy, to maximize impressions & prioritize their revenue goals.
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Xpert leverages data from 12M+ buyers making purchases across its network to build out your T.A.M. as a subset of their user-base to direct your ads within - thereby eliminating ad-wastage. We’re paid on measurable performance improvement delivered against your existing benchmarks.
Measure Brand Uplift Via Sales
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Traditional branding success is measured through reach and engagement—but likes and comments don’t always translate into sales, making this tracking system inefficient.
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Xpert enables you to track incremental sales over a definitive time period, allowing you to measure the true impact of your branding campaigns.
How Xpert does it?
We decode purchases made across retail POS, e-commerce platforms, and EBOs nationwide to pinpoint exactly where your target buyers are located.
12M+
ACTUAL BUYERS
19K+
INDIAN PINCODES
90+
PRODUCT CATEGORIES
500+
OMNICHANNEL BRANDS
OUR LEARNINGS
Case Studies
Check out our case studies to discover how real businesses have achieved remarkable results with Xpert.
Food and Beverages
When higher CPMs, Lower your CACs: TBOF Branding Campaigns
Electronics and Appliances