Identify Buyer Hotspots Within Cities
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Over 80% of buyers are concentrated in just 20% areas of any city. By maximizing reach across the entire city, you stretch your ad budget too thin, reducing its effectiveness in reaching actual buyers.
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Xpert identifies key localities based on their buying potential and zeroes in on actual buyers identified basis their delivery details and store visits to focus your hyperlocal campaigns to drive better footfalls and sales.
Eliminate Wasted Ad Impressions
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Given only 5% (40M) of Indians make ALL discretionary purchases (Blume Indus Valley Report), Effectively >80% of your Ads are wasted on users that cannot afford to buy from you.
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Xpert leverages its network intelligence derived from real transactional data to identify & target actual buyers, so that your ad money is spent only in reaching true potentials.
Target Buyers Basis Their Purchasing Behavior
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Individual brands lack access to a comprehensive view of customer behavior across the retail landscape, leading to sub-optimal targeting strategies.
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However, your customer shops across multiple brands, not just yours. By stitching together online & offline purchases made across Xpert’s 500+ brand network we’re able to target your potential buyers with precision.
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