Target ACTUAL Buyers In Your Catchment Area!

Xpert optimizes Ad targeting to reach actual buyers in your catchment area via its hyperlocal audiences. Our technology tracks digital and retail purchases across 19K pincodes & 500+ brands to curate hyperlocal audiences.

We’ve worked with 500+ brands

How Does Xpert Improve Your Hyperlocal Targeting?

Eliminate Wasted Ad Impressions

80% of geo-targeted ads reach window shoppers who browse but don’t buy, leading to wasted ad spend.
Xpert eliminates waste by targeting real buyers within your catchment who have a history of purchasing similar products.

Target ONLY Identified Buyers Within Your Catchment

Traditional geo-targeting lacks filters for buying intent and purchase capacity when defining ad reach within a locality or pincode.
Xpert pinpoints high-intent buyers within your store’s catchment, ensuring every ad drives real footfall.

Measure Impact Via Incremental Sales NOT Engagement

Without a structured way to link digital ads to in-store sales, brands rely on engagement metrics. However, majority clicks, likes, and views come from the non-buyer user base, leading to inefficient ads with no real revenue impact.
Xpert’s hyperlocal targeting measures ad effectiveness through incremental store sales, not vanity metrics—creating a reliable, sales-driven measurement system for your store ads.

Prioritize Buyer Hotspots Within Cities

Treating all areas and residential clusters equally leads to inefficient marketing and missed opportunities, as less than 20% of areas house over 80% of actual buyers in any city.
Xpert pinpoints high-value pincodes, localities, and residential societies within these top 20% areas, helping you focus your OOH/BTL campaigns where they matter most.

Target Buyers Basis Their Purchasing Behavior

Individually, brands lack access to a comprehensive view of customer behavior, leading to ineffective targeting.
Xpert maps online & offline purchases to uncover who buys what, helping you align store inventory & marketing.