Optimize Your Ad Targeting To Increase Store Footfalls!
Xpert targets buyers residing within your store’s catchment identified basis their purchase behavior. Our technology tracks digital and retail purchases across 17K pincodes & 500+ brands, to curate hyperlocal audiences, & measures incremental store footfalls against your set benchmarks.
More than 500 brands across product categories and sectors have leveraged Xpert.
How Does Xpert Improve Your Hyperlocal Targeting?
Eliminate Wasted Ad Impressions
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With only 5% of Indians making all discretionary purchases, over 80% of ads are wasted on non-buyers.
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Xpert eliminates this ad wastage by using real transactional data to target ONLY actual buyers.
Target ONLY Identified Buyers Within Store Catchment
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Traditional geo-targeting lacks filters for buying intent or purchase capacity when defining ad reach within a locality or pincode.
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Xpert leverages purchase data to identify WHO your target buyers are within your store catchment & exclusively targets them!
Measure Impact Via Incremental Sales NOT Engagement
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Without a structured way to link digital ads to in-store sales, brands rely on engagement metrics. However, majority clicks, likes, and views come from the non-buyer user base, leading to inefficient ads with no real revenue impact.
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Xpert’s hyperlocal targeting measures ad effectiveness through incremental store sales, not vanity metrics—creating a reliable, sales-driven measurement system for your store ads.
Prioritize Buyer Hotspots Within Cities
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Treating all areas and residential clusters equally leads to inefficient marketing and missed opportunities, as less than 20% of areas house over 80% of actual buyers in any city.
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Xpert pinpoints high-value pincodes, localities, and residential societies within these top 20% areas, helping you focus your OOH/BTL campaigns where they matter most.
Target Buyers Basis Their Purchasing Behavior
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Individually, brands lack access to a comprehensive view of customer behavior, leading to ineffective targeting.
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Xpert maps online and offline purchases holistically to uncover buyer traits and goals, thus helping you align product assortment and messaging.
How Xpert does it?
We decode purchases made across retail POS, e-commerce platforms, and EBOs nationwide to pinpoint exactly where your target buyers are located.
12M+
ACTUAL BUYERS
19K+
INDIAN PINCODES
90+
PRODUCT CATEGORIES
500+
OMNICHANNEL BRANDS
OUR LEARNINGS
Case Studies
Check out our case studies to discover how real businesses have achieved remarkable results with Xpert.
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Beauty and Personal Care
Driving High-Quality Leads for Toothsi Via Hyperlocal Targeting
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Fashion and Apparel