Strategize Your General & Modern Trade Distribution!
Gain reliable buying demand data across categories, cities, pincodes & localities to help plan WHERE to expand your distribution, WHICH GT/MT stores to stock WHAT products in & HOW MUCH revenue would these generate!
More than 500 brands across product categories and sectors have leveraged Xpert.
Why Use Xpert Locational Intelligence?
Population Density ≠ Buying Potential
With only 5% of Indians accounting for >95% of all discretionary purchases, population is not a reliable indicator of buying potential.
80% Buyers Concentrated in 20% Areas
Just 20% of areas in India’s Tier 1 cities account for 80% of ALL buyers—highlighting the need for identifying the right distribution points.
Identify Target Buyers Through Purchases
Analyze past purchases across brands to identify WHO your target buyers are and WHERE exactly are they located.
Leverage Xpert To Answer EVERY Distribution Question!
What Is My Market Penetration?
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Benchmark your sales figures against our purchase data to identify untapped vs saturated markets!
Which Districts & Pincodes Matter Most?
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Compare buyer share across districts in Tier 1, Tier 2, and Tier 3 towns, and identify the 20% pincodes in each district where 80% of buyers reside.
Which GT & MT Stores Drive MOST Sales?
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Identify and rank General Trade (within 500m) and Modern Trade (within 2km) stores based on their proximity to target buyers residing within their vicinity.
What Distribution Blindspots?
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Evaluate your store network against our buying heatmaps to uncover new GT/MT opportunities.
How Xpert does it?
We decode purchases made across retail POS, e-commerce platforms, and EBOs nationwide to pinpoint exactly where your target buyers are located.
12M+
ACTUAL BUYERS
19K+
INDIAN PINCODES
90+
PRODUCT CATEGORIES
500+
OMNICHANNEL BRANDS
OUR LEARNINGS
Case Studies
Check out our case studies to discover how real businesses have achieved remarkable results with Xpert.
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Food and Beverages
Precision Placement: Optimizing Coca-Cola’s Premium Product Distribution
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Luggage and Bags
VIP Bags - Planning Store Expansion Using Precision Locational Data
Health and Wellness