Identify Your Target Buyers Via Their Purchases

Leverage real purchase data to pinpoint WHO your buyers are and WHERE they are located. Optimize your Ad targeting by eliminating wasted ad spends and strategize your retail expansion by identifying demand blindspots.

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We’ve served over 500 brands.
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What Can Xpert Help You With?

Ad Targeting

Achieve higher ROAS and lower CACs across your Google/Meta Ad campaigns leveraging our purchasing data.

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Locational Intelligence

Strategize your Retail Expansion across EBOs and GT/MT basis buyer demand.

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Why Use Xpert?

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95% Indians Can’t Buy From You

  • With only 5% of Indians driving over 95% of all discretionary purchases, population data alone is an unreliable indicator of buying potential.

  • Xpert pinpoints within the 5% who drive discretionary spending, using real purchase data to help brands target buyers with actual purchasing power.

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Customers Buy Across Brands

  • Buyers don’t shop in silos—they purchase across brands, categories, and sales channels.

  • Xpert analyzes their aggregated purchase data to pinpoint WHO they are and WHERE are they located.

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<20% Pincodes Account For 80% Buyers

  • Just 20% of areas in Tier 1 cities house 80% of all buyers, making it crucial to identify the right locations for store expansion and distribution planning.

  • Xpert maps which pincodes & areas your target buyers are concentrated in, helping brands identify high-potential locations for store expansion and optimized distribution.

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Ad Platform Interests Misalign

  • Google and Meta focus on maximizing impressions, over your ads reaching the right users. With only 5% of their users having the required purchase capacity, most of your ad spend gets wasted on users who can’t buy.

  • Xpert identifies buyers based on purchasing intent & capacity, not simply, — thus minimizing wastage and maximizing ROAS.

How Xpert does it?

We decode purchases made across retail POS, e-commerce platforms, and EBOs nationwide to pinpoint exactly where your target buyers are located.

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12M+
BUYERS TRACKED
19K+
PINCODES COVERED
90+
PRODUCT CATEGORIES
500+
OMNICHANNEL BRANDS
OUR LEARNINGS

Case Studies

Check out our case studies to discover how real businesses have achieved remarkable results with Xpert.

Use Cases

Who do we work with?

We work with brands across the DTC, Retail, & FMCG spaces

DTC Brands

Selling DTC via your online store? Feel like your Meta and Google ad campaigns have hit a performance ceiling? Need to improve ROAS with increasing scale?

Retail Chains

Planning to open new outlets based on location potential? Need to know where your target buyers are? Looking to target buyers in your store’s vicinity to drive greater footfalls?

FMCG

Seeking Customer Intelligence but lacking direct access to buyers?

Services

Drive digital leads into your CRM for nurturing and closure.

Agencies

Leverage our insights and data to drive better performance for clients.

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