Eliminate 80% Wasted Ad Impressions
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Only 2% (10M) of India’s Internet Users Make #DTC Purchases. Platform generated ‘open broad’ audiences reach >80% users that cannot afford to buy! Existing Ad Platforms prevent micro-targeting the ‘actual’ 2% buyers since that renders 90% of their userbase un-monetizable.
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Xpert leverages its 6M+ Buyer & 400+ Brand network, analyzing their transactions to segment & deliver ‘actual buyers’ audiences that drive better ROAS!
Optimize For nCAC (not ROAS!)
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Measuring success against ROAS is simple, but broken. ROAS calculations often take credit for returning customer orders, thus getting wrongly inflated. Optimizing for nCAC instead helps accurately identify each campaign’s impact in driving ‘actual’ new customer growth!
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Xpert analyzes every order to identify new Vs repeat buyer. Our reporting tracks nCAC & incremental sales to successfully measure your ads’ real contribution towards growth.
Measure Cross Channel Sales Impact!
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All our marketing efforts drive impact that don’t necessarily translate only into our website sales, but sales across channels - be it marketplaces or stores. Not accounting for all purchases comprehensively results in an incomplete estimation of our marketing efforts.
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Xpert tracks incremental sales & new customer growth across all channels & ad platforms - to provide an unbiased, unified view that informs your growth-centered marketing decisions.