Build Detailed Customer Personas
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We have a limited understanding of our customers, as they don’t really tell us much beyond their purchase. Most user research gets qualitatively driven basis individual calls.
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Xpert enriches your customer understanding with network intelligence, revealing new buyer traits, purchasing patterns, goals, and demographics. This insight is used to improve creatives and launch new products.
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Identify Locational Buyer Hotspots
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Currently available location Intelligence is generic & built top down, rendering growth decision-making non deterministic & hence unreliable
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Xpert identifies locational clusters with high concentration of potential buyers- these get mapped against your current store proximity to evaluate potential new store location suggestions.
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Evaluate Growth Opportunities Basis Saturation !
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Your own data shows where you perform well, but it doesn’t allow you to benchmark against the area’s potential to determine if and how much more focus is needed.
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Xpert benchmarks your market share against its universe of buyers, helping you identify locations where you’re saturated versus those with growth potential.
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