Eliminate 80% Wasted Ad Impressions!
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Only 3% (40M) of Indians account for all consumption purchases made across brands! Thus, more than 80% of your Ad impressions get wasted on reaching users who CANNOT buy!
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Xpert leverages its network of over 500 brands to identify actual consumers who buy, based on their past purchasing history. Leverage these as audiences to supercharge your existing Google and Meta Ad Campaigns.
Run Hyperlocal Ads To Drive Store Sales
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Your digital ads are designed to drive online sales, even though more than 80% of sales are actually happening via offline retail stores.
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Xpert sets up hyperlocal ad campaigns tailored to increase in-store footfalls and sales for specific regions by targeting actual buyers living in each store’s vicinity.
Measure Every Marketing Activity Successfully
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Your ATL, BTL, and Branding Campaigns don't really get evaluated, as it's hard to link their impact against driving sales growth.
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Xpert sets up geo-lift experiments isolating the impact of specific marketing activities on sales in a region to evaluate their success prior to broader rollouts.
Identify New Store Locations Basis Potential
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Currently available location Intelligence is generic and built top down, rendering growth decision-making non deterministic and hence unreliable.
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Xpert identifies locational clusters with a high concentration of potential buyers—these are mapped against your current store proximity to evaluate potential new store location suggestions.
Strategize Your OOH / BTL Campaigns Better!
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Without reliable ground-level locational intelligence, most hyperlocal marketing decisions are driven by instinct or top-down market research.
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Xpert analyzes omni-channel transactional data across its network to map potential buyers. This data is clustered at the pincode, area, and residential society levels to identify target hotspots.
