Eliminate 80% Wasted Ad Impressions!
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Only 2% (10M) of India’s Internet Users account for all DTC purchases! Thus, >80% of your Ad Impressions get wasted on reaching ‘interested’ users that CANNOT afford to buy!
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Xpert identifies actual buyers, basis their past purchases across our network of 400+ brands. These get targeted via our audiences shared to your existing Google / Meta Campaigns.
Remove Ad Platform ROAS Bias
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Optimizing for ROAS is easy, but inaccurate as both Google/ Meta are guilty of over-attribution i.e. taking credit for the same customer and counting repeat buyers, to exaggerate their effectiveness.
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Xpert measures true marketing effectiveness by linking sales data with ad spends - to track actual incremental sales growth & nCAC (New User Acquisition Cost) reduction!
Track Ad Impact on Marketplace Sales!
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Our Digital Ads only get optimized basis our website sales , whereas they also influence the majority of our purchases (>60%) that are driven via marketplaces - creating a blind spot.
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Xpert aggregates omni-channel sales data & measures them against your digital ad campaigns to identify true effectiveness.
Know Your Buyer Traits
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We have a limited understanding of our customers, as they dont really tell us much beyond their purchase. Most user research gets qualitatively driven basis individual calls.
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Xpert enriches your customer understanding, with its network intelligence to identify new buyer traits, customers types & goals that were invisible earlier. These get leveraged to improve creatives & launch new products.
Measure Branding Ads Against Sales Growth!
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Branding Campaigns often get evaluated against vanity metrics ( Followers, Likes, Views), especially since sales outcomes are delayed & are harder to directly attribute against.
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Xpert enables setting up of geo-lift experiments that evaluate true marketing effectiveness in isolated individual geographies against incremental sales growth & Vs benchmark markets.
Drive Brand Recall By Increasing Frequency!
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Brand Recall is built by higher frequency of ad views, achievable only through repeated targeting of specific buyers. Doing this with ad platform-generated broad audiences, within optimal budgets, is practically impossible.
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Xpert identifies the 2% of users that actually make purchases and are hence valuable to repeatedly target. This enables building frequency and thus recall within the same budget.
